Blog · November 4, 2026
The four numbers that tell you if a roofing rep had a good day
Most roofing companies find out a rep had a bad month on the first of the next one. By then the month is gone. The fix isn’t a better monthly report. It’s knowing what a good day looks like, and scoring every day against it.
After years of training roofing reps, I keep coming back to four numbers. Get these right most days and the month takes care of itself.
1. Inspections — the job starts here
Every roof you sell starts with a roof you inspected. Nothing else a rep does predicts revenue as well. That’s why, in the Daily 10, inspections carry the most weight: two inspections a day is worth 4 of the 10 points.
Two a day doesn’t sound like much. Over a five-day week it’s ten roofs. Over a month it’s forty conversations on a ladder with a homeowner who already said yes to something.
2. Advances — moving jobs forward
An inspection that sits in a pipeline isn’t a sale. The second number is whether the rep moved a job one real step forward: a claim filed or an estimate presented. That’s 3 points.
This is the number that separates busy reps from productive ones. A rep can inspect all week and still have nothing to show for it if nothing advances.
3. Follow-up — where deals are quietly lost
Most roofing deals aren’t lost to a competitor. They’re lost to silence. The homeowner was ready, nobody called back, and three weeks later a different truck is in the driveway.
The third number is ten real customer conversations and no overdue tasks by the end of the day. That’s 2 points. It’s the least exciting number on the list and the one that saves the most deals.
4. Prospecting — effort counts, results count more
Knocking is the engine. But a knock count on its own is a trap. A rep who knocks eighty doors and books nothing didn’t have a good day — they had a day where nobody answered.
So prospecting is worth 1 point, and a rep earns it either by knocking 30 doors or by hitting their inspection target. Five doors that turn into five inspections beat eighty that don’t.
Add it up
Four points for inspections, three for advances, two for follow-up, one for prospecting. Ten points. A week is fifty, and anything on a Saturday is a bonus.
The point isn’t the score. It’s that a rep can look at their phone at 3 p.m., see a 6, and know exactly what’s missing — while there’s still time to go get it.
That’s what the Daily 10 in BuilTEN does: it scores those four numbers automatically from the work reps already log, keeps the score private to the rep, and gives owners one clear view of who’s putting in the work.