Why BuilTEN
A typical CRM keeps records. BuilTEN builds reps.
You need a place for jobs, photos, proposals and payments — BuilTEN does all of that. The difference is what happens every day between 8 and 6.
| Typical roofing CRM | BuilTEN | |
|---|---|---|
| Jobs, contacts and a sales pipeline | Yes | Yes |
| Photos, estimates and proposals | Yes | Yes — Good / Better / Best, picked on the homeowner’s phone |
| E-signed contracts and payment links | Often | Yes |
| Each rep’s day scored on the work that grows the company | No | The Daily 10, every rep, every day |
| Pitch practice against an AI homeowner | Rarely | Talk or type, scored and coached |
| Badges, monthly medals and career Levels | Rarely | Bronze to B10, Levels 1–10, a Trophy Room |
| Personal goals reps set for themselves | No | The Growth Wall |
| Low-cost seats for door knockers | Rarely | $19 knocker seats |
| See doors other companies already knocked | Rarely | Shared knock history on Premium |
| Every feature on every plan | Often gated by tier | Yes — plans differ by seats only |
“Typical” describes roofing CRMs in general, not any one product. Some tools have some of these features; we haven’t found one that has the training built in.
Records tell you what happened. Habits decide what happens next.
A pipeline report on the first of the month tells you who had a bad month. The Daily 10 tells you — and the rep — who’s having a bad Tuesday, while there’s still time to fix it.
- Reps see their score move with every inspection, claim and conversation
- Managers see every rep’s effort in one place
- Practice happens on the AI homeowner, not on your best leads
- Progress is rewarded today, not just on payday
Build your company to Level 10.
Ten roofing companies get Premium at the Pro price — for as long as they stay. See it on a real roof first.